RedSnap Blog

Posts by

Brian van Wachem

Co-founder and managing director of RedSnap Inc.. Brian has built a proven track record in commercial roles within the global tech and financial services industry. He worked as a board member for a FinTech 50 startup as well as an executive in (at that time) the biggest technology company in the world, both in Europe and Asia. Brian’s specialism is developing and implementing business development strategies within technology scale ups. He is passionate about sports and currently occupied with training for the triathlon.

Good news for fintechs: banks still buy technology

Selling has everything to do with helping your customers buy, as we wrote earlier in this blog post about changing your mindset. But markets have changed as a result of coronavirus and the $64,000 question now is if - and how - your customers in the financial services industry have changed their buying behaviour.

If they have, you need to adapt to address this change in demand. After all, understanding the buying process is crucial to doing business.

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PR is dead. How beautiful is that?

This one is for businesses and their executives who have been struggling to successfully share their story with the world. Leaders who are convinced they have a message that key media titles and their readers want to hear, but haven’t succeeded in getting the story out there. Give me 1000 words to explain why and how you can do better.

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Marketing tools for sales people

Don’t become sales’ lone eagle

Sales is an art form. Not everyone can be good at it. But for some people, it comes naturally. Those are the eagles. They spot their prey on the ground, make a go for it, and more often than not come out victorious.

When someone tells them, “You should really try to incorporate marketing automation tools in your selling process.”

They give that person the eagle eye stare and fly away. “I won’t let you cage me.” The eagle thinks to himself.

Eagles know that they need to hit targets to survive. As a matter of fact, they strive to exceed their goals. Oh, the glory when they catch a young bighorn sheep instead of a field mouse.

Well, you could be the eagle to reach legendary status by catching a bighorn sheep, or maybe even a pronghorn antelope. That is if you learn how to use marketing automation to your advantage.

Promise to keep an open mind while we explain how?

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The Future is Bright for Banking

2018 is likely to be a game-changing year for the banking and finance sector. As the General Data Protection Regulation (GDPR) and Revised Payment Service Directive (PSD2) are implemented across the European Union, the exclusive control of banks and other financial institutions on financial data of their customers is about to end. These new regulations will open the door to almost any company interested in claiming a share, particularly the tech giants, such as Amazon, Facebook, Google.

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Banks and fintech in 2025: An unlikely alliance | TechCrunch

In just 10 years, we can expect banks (and other financial institutions) to look, from the outside, like a vastly different organization: a technology startup. That doesn’t mean branches will offer nap pods and catered lunches; rather, your bank will have placed newfound emphasis on the design and customer experience paradigm that has changed while retail banking has been playing catch-up.

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