RedSnap Blog

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Sales

fintech-why

This is why fintechs think banks don’t understand them.

Managing the adoption life cycle is the best marketing for technology

'It’s not you, it’s me’ is an awful breakup line, but it is an excellent thought to start a well-balanced business relationship with a banker. Hang in there, and I’ll explain why.

A fintech that wants to make a difference must take the extra mile to understand a bankers needs to find a bank partnership.

It’s the only way to get them to appreciate a tech solution for their business challenges. So if a bank seems not interested in your product or service, don’t think it’s because they don’t understand it. It’s more likely that you are: a) not explaining your product/service well enough or b) talking to the wrong person. To make sure you approach a bank most successfully, you have to ask yourself one crucial question:

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sales eagle Redsnap

Marketing tools for sales people

Don’t become sales’ lone eagle

Sales is an art form. Not everyone can be good at it. But for some people, it comes naturally. Those are the eagles. They spot their prey on the ground, make a go for it, and more often than not come out victorious.

When someone tells them, “You should really try to incorporate marketing automation tools in your selling process.”

They give that person the eagle eye stare and fly away. “I won’t let you cage me.” The eagle thinks to himself.

Eagles know that they need to hit targets to survive. As a matter of fact, they strive to exceed their goals. Oh, the glory when they catch a young bighorn sheep instead of a field mouse.

Well, you could be the eagle to reach legendary status by catching a bighorn sheep, or maybe even a pronghorn antelope. That is if you learn how to use marketing automation to your advantage.

Promise to keep an open mind while we explain how?

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sales_innovation_vs_expertise.jpg

Innoveren is belangrijk, maar verkopen is ook een kunst

If you cannot make it, fake it, luidt een Amerikaans gezegde onder ondernemers. Amerikanen zijn er goed in: hun product verkopen voordat de ontwikkeling is gestart. Nederlandse ondernemers, een stuk bescheidener, zouden nog best wat kunnen leren van onze verre buur. Met alle aandacht voor onderzoek en ontwikkeling, laat de verkoop nog wel eens op zich wachten, zo blijkt uit een rondgang langs de Nieuwe Kampioenen. Te lang 'doorgehold', te laat de markt op gegaan, het vak van 'sales onderschat'.

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