--- title: Lead qualification | RedSnap Inc. --- [![RedSnap | For Growth](https://www.redsnap.nl/hubfs/RS-logo-tfa.svg "RedSnap | For Growth")](http://redsnap.nl) - What we do - Problems we solve - About us - Resources [Fintech Cappuccino Podcast](JavaScript:void(0)) - [ Latest episode ![](https://www.redsnap.nl/hubfs/McKinsey-Miklos-Dietz-Mail-Header.jpg) **10 Years of Fintech with McKinsey & Company ** ](https://www.redsnap.nl/fintech-cappuccino/miklos-dietz-mckinsey) ** [![RedSnap | For Growth](https://www.redsnap.nl/hubfs/RS-logo-tfa.svg "RedSnap | For Growth")](http://redsnap.nl) ** - Login - What we do - Problems we solve - About us - Resources ** ![RS-pattern-5-icon_diap](https://www.redsnap.nl/hubfs/2021/patterns-icon/RS-pattern-5-icon_diap.svg) ### Brand & Positioning The foundation of any successful go to market strategy ... 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[ Winning sales ](https://www.redsnap.nl/winning-sales) It's all about a combination of a good process, proper sales management and superb interpersonal skills. ### Automation [ Platform recommendation ](https://www.redsnap.nl/crm-sales-marketing-automation/platform-recommendation) Rationalization & HubSpot licencing [ Setup ](https://www.redsnap.nl/crm-sales-marketing-automation/setup) Client tailored HubSpot setup [ Training & support ](https://www.redsnap.nl/lead-generation) Hands-on and client tailored training [ Performance optimization ](https://www.redsnap.nl/crm-sales-marketing-automation/hubspot-performance-optimization) Making the most of using HubSpot ![RS-pattern-4-icon_diap2](https://www.redsnap.nl/hubfs/2021/patterns-icon/RS-pattern-4-icon_diap2.svg) ### Industries we serve How we make sure you stay relevant, modern and simple. [ Learn more ](https://www.redsnap.nl/industries) ### For business leaders [ Define your strategic course. ](https://www.redsnap.nl/for/business-leaders) How we let business leaders in Fintech win. ### For sales leaders [ Focus on winning the deal. ](https://www.redsnap.nl/for/sales) Our integrated offer to enable sales teams. ### For marketing leaders [ It's all about demand. ](https://www.redsnap.nl/for/marketers) How we solve B2B marketing's problems. ![RedSnap_icon_diap](https://www.redsnap.nl/hubfs/RedSnap_icon_diap.svg) ### RedSnap Inc. RedSnap Inc. is an agency for fintech branding, marketing & sales. We power fintech growth by aligning your marketing & sales. We develop appealing brands, impactful marketing campaigns and successful sales strategies that truly drive growth. Let’s simply say: we make sure your (potential) clients see you, like you and buy you. [ Learn more ](https://www.redsnap.nl/publications-overview) [ About ](https://www.redsnap.nl/publications-overview) [ Fintech Cappuccino ](https://www.redsnap.nl/fintech-cappuccino) [ Clients ](https://www.redsnap.nl/our-clients) [ Team ](https://www.redsnap.nl/our-team) [ Contact ](https://www.redsnap.nl/contact) ### For fintechs ![mockup-ebook](https://www.redsnap.nl/hubfs/mockup-ebook.png) [ The Ultimate Guide to Winning Sales in Fintech. ](https://www.redsnap.nl/e-book-mtg-the-ultimate-guide-to-winning-sales-in-fintech) Download here. ![ebook 7 habits of highly effective fintech companies](https://www.redsnap.nl/hubfs/ebook%207%20habits%20of%20highly%20effective%20fintech%20companies.png) [ Free Ebook ](https://www.redsnap.nl/e-book-7-habits-of-highly-effective-fintech-companies) eBook 7 habits of highly effective fintech companies ### Fintech [ Fintech Cappuccino ](https://www.redsnap.nl/fintech-cappuccino) A podcast on fintech and more! Brewed on Saturdays and bringing you fintech with a twist. ### Mind the Gap! [ How to build a modern marketing & sales organization in 12 steps. ](https://www.redsnap.nl/mind-the-gap) In this series we share our experiences, best practices, do’s & don'ts, pitfalls, etc. to help technology companies grow successfully. [ 1: From lead to deal. ](https://www.redsnap.nl/mind-the-gap/from-lead-to-deal) Facilitate the buyers journey, change your mindset. [ 2: The integration of marketing and sales ](https://www.redsnap.nl/mind-the-gap/sales-marketing-alignment) How sales and marketing live happily ever after. [ 3: Branding & identity ](https://www.redsnap.nl/mind-the-gap/brand-identity) Who you are, what you do, why you do it and for whom? [ 4: Positioning ](https://www.redsnap.nl/mind-the-gap/positioning) Positioning is all about differentiation. [ 5: Value proposition ](https://www.redsnap.nl/mind-the-gap/value-proposition) What problem do you solve and for whom? [ 6: Target markets ](https://www.redsnap.nl/mind-the-gap/target-audience) Focus, focus, focus. [ 7: Buying Committee ](https://www.redsnap.nl/mind-the-gap/buying-committee) Get to know the buying committee. [ 8: Competition analysis ](https://www.redsnap.nl/mind-the-gap/competition-analysis) Please don’t skip the competition analysis. [ 9: Sales & Engagement approach ](https://www.redsnap.nl/mind-the-gap/sales-and-engagement-approach) Stop selling - Start giving! [ 10: Pipeline Optimization ](https://www.redsnap.nl/mind-the-gap/pipeline-optimization) Optimize your sales pipeline and find the most effective way from lead to deal. [ 11: Sales Enablement ](https://www.redsnap.nl/mind-the-gap/sales-enablement) Help your Sales Star to Win. [ 12: Winning Sales ](https://www.redsnap.nl/mind-the-gap/winning-sales) It is not that companies forget about sales, but rather that they don't know how to play the sales game. # **Get moving.** Lead qualification is an essential step in the sales process. It determines if your company will actually spend sales resources on an opportunity and will actively engage with a potential client. This is the phase of the sales process where you move from an MQL (marketing qualified lead) to an SQL (sales qualified lead). [![rs-contact-01](https://www.redsnap.nl/hubfs/rs-contact-01.svg)](https://www.redsnap.nl/lead-qualification#contact) ![RedSnap-lead-qualification-1](https://www.redsnap.nl/hubfs/RedSnap-lead-qualification-1.jpg "RedSnap-lead-qualification-1") ## **The struggle is real - so is our solution.** There is a real chance that you struggle with the transition from a marketing approach to a sales approach. Marketing has to ‘hand over’ an MQL as hot as possible and sales needs to decide whether to run with this opportunity. Marketing creates the lead, but sales has to qualify it.  The Redsnap Inc. team is happy to help you here with in depth analysis of the process and by sharing our experience with many other technology companies. Basically there are two important steps to take as a company between MQL to SQL : - How will we connect with the potential client?  - How do we qualify opportunities in such a way that sales will start running and marketing gets the feeling that they created a valuable lead? # QUALIFY LEADS.   ###### Determine which potential customers are most likely to make an actual purchase. Lead qualification is crucial for your sales strategy. ### Give sales a chance. We offer your sales and marketing team the insights and the tools to connect. We see across start-ups, medium-sized and even larger companies in the fintech-scene that sales teams are turning over every stone to find leads. But they need their marketing insights to get in front of the people who are actually interested in their proposition. ### Gather data. The lead process is crucial to make sales and that means that you need as much information on your potential clients as possible. Our team helps you to gather (the right) data. Both internal and external. ![RedSnap-lead-qualification-2](https://www.redsnap.nl/hubfs/RedSnap-lead-qualification-2.jpg "RedSnap-lead-qualification-2") ### Ever the twain shall meet. Sales and marketing need to sit down together and determine the target clients and buyer personas. We help your marketing team to initiate this. Meanwhile, this can also provide valuable input on the account-based plan to win a new client. We make sure that entry to new clients is the common goal of your sales and marketing teams. ### Winning. Research is one thing, but actually analysing the situation is what you need. Executing a successful transition from MQL to SQL means that sales has to find out if there is a reasonable win chance. We help your sales team to figure this out by asking the right qualification questions and take the necessary follow-up actions to actually win the deal. #### Interested in our services? Leave your contact information and we will contact you right away. # Mind the Gap!   #### SALES AND MARKETING ALIGNMENT ## Bridging the gap between marketing and sales [ Discover ](https://www.redsnap.nl/mind-the-gap) ![RS-Unicon-2](https://www.redsnap.nl/hubfs/RS-Unicon-2.jpg "RS-Unicon-2") ## Find out how RedSnap can help you win. [![Reach out](https://no-cache.hubspot.com/cta/default/1912325/82325141-db2e-4b19-a893-b1aa511a29e1.png)](https://cta-redirect.hubspot.com/cta/redirect/1912325/82325141-db2e-4b19-a893-b1aa511a29e1) Or drop us a note: **[![Font_Awesome_5_brands_linkedin](https://www.redsnap.nl/hubfs/Font_Awesome_5_brands_linkedin.svg)](https://www.linkedin.com/company/redsnap)[LinkedIn](https://www.linkedin.com/company/redsnap)**> #### The Ultimate Guide to Winning Sales in Fintech. In this e-book, you'll learn about the one important question you need to focus on: how to win the market, as a team. Get your own copy and conquer the fintech world! [Download here](https://www.redsnap.nl/e-book-mtg-the-ultimate-guide-to-winning-sales-in-fintech) >   ![mockup-ebook](https://www.redsnap.nl/hs-fs/hubfs/mockup-ebook.png?width=1000&height=750&name=mockup-ebook.png) #### The 7 habits of highly effective fintechs What are the 7 key habits that are continuously practised by successful fintechs? Follow the habits outlined in this e-book and you will be well on the way to growth. [Download here](https://www.redsnap.nl/e-book-7-habits-of-highly-effective-fintech-companies) > ![ebook 7 habits of highly effective fintech companies](https://www.redsnap.nl/hs-fs/hubfs/ebook%207%20habits%20of%20highly%20effective%20fintech%20companies.png?width=1200&height=895&name=ebook%207%20habits%20of%20highly%20effective%20fintech%20companies.png) #### Services - [Marketing](https://www.redsnap.nl/positioning) - [Sales](https://www.redsnap.nl/lead-qualification) - [CRM & Automation](https://www.redsnap.nl/crm-sales-marketing-automation) #### Resources - [Fintech Cappuccino Podcast](https://www.redsnap.nl/fintech-cappuccino) - [Mind the Gap!](https://www.redsnap.nl/mind-the-gap) #### Company - [About](https://www.redsnap.nl/publications-overview) - [Clients](https://www.redsnap.nl/our-clients) - [Contact](https://www.redsnap.nl/contact) - [Privacy Policy](https://www.redsnap.nl/privacy-policy) [Follow us on LinkedIn ](https://www.linkedin.com/company/redsnap) [Follow us on Twitter ](https://twitter.com/redsnapinc)