Mind The Gap.

 

 

SALES AND MARKETING ALIGNMENT

Bridging the gap between marketing and sales

While they should work together, harmony hardly exists between them. With the rise of digital and practices like account-based marketing, aligning marketing and sales becomes crucial for driving growth.

In this series of articles we share our experiences, best practices, do’s & don'ts, pitfalls, etc... to help B2B technology companies align marketing and sales in order to grow successfully, ... sustainably.

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