--- title: Positioning | RedSnap Inc. --- [![RedSnap | For Growth](https://www.redsnap.nl/hubfs/RS-logo-tfa.svg "RedSnap | For Growth")](http://redsnap.nl) - What we do - Problems we solve - About us - Resources [Fintech Cappuccino Podcast](JavaScript:void(0)) - [ Latest episode ![](https://www.redsnap.nl/hubfs/McKinsey-Miklos-Dietz-Mail-Header.jpg) **10 Years of Fintech with McKinsey & Company ** ](https://www.redsnap.nl/fintech-cappuccino/miklos-dietz-mckinsey) ** [![RedSnap | For Growth](https://www.redsnap.nl/hubfs/RS-logo-tfa.svg "RedSnap | For Growth")](http://redsnap.nl) ** - Login - What we do - Problems we solve - About us - Resources ** ![RS-pattern-5-icon_diap](https://www.redsnap.nl/hubfs/2021/patterns-icon/RS-pattern-5-icon_diap.svg) ### Brand & Positioning The foundation of any successful go to market strategy ... 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[ Learn more ](https://www.redsnap.nl/industries) ### For business leaders [ Define your strategic course. ](https://www.redsnap.nl/for/business-leaders) How we let business leaders in Fintech win. ### For sales leaders [ Focus on winning the deal. ](https://www.redsnap.nl/for/sales) Our integrated offer to enable sales teams. ### For marketing leaders [ It's all about demand. ](https://www.redsnap.nl/for/marketers) How we solve B2B marketing's problems. ![RedSnap_icon_diap](https://www.redsnap.nl/hubfs/RedSnap_icon_diap.svg) ### RedSnap Inc. RedSnap Inc. is an agency for fintech branding, marketing & sales. We power fintech growth by aligning your marketing & sales. We develop appealing brands, impactful marketing campaigns and successful sales strategies that truly drive growth. Let’s simply say: we make sure your (potential) clients see you, like you and buy you. [ Learn more ](https://www.redsnap.nl/publications-overview) [ About ](https://www.redsnap.nl/publications-overview) [ Fintech Cappuccino ](https://www.redsnap.nl/fintech-cappuccino) [ Clients ](https://www.redsnap.nl/our-clients) [ Team ](https://www.redsnap.nl/our-team) [ Contact ](https://www.redsnap.nl/contact) ### For fintechs ![mockup-ebook](https://www.redsnap.nl/hubfs/mockup-ebook.png) [ The Ultimate Guide to Winning Sales in Fintech. ](https://www.redsnap.nl/e-book-mtg-the-ultimate-guide-to-winning-sales-in-fintech) Download here. ![ebook 7 habits of highly effective fintech companies](https://www.redsnap.nl/hubfs/ebook%207%20habits%20of%20highly%20effective%20fintech%20companies.png) [ Free Ebook ](https://www.redsnap.nl/e-book-7-habits-of-highly-effective-fintech-companies) eBook 7 habits of highly effective fintech companies ### Fintech [ Fintech Cappuccino ](https://www.redsnap.nl/fintech-cappuccino) A podcast on fintech and more! Brewed on Saturdays and bringing you fintech with a twist. ### Mind the Gap! [ How to build a modern marketing & sales organization in 12 steps. ](https://www.redsnap.nl/mind-the-gap) In this series we share our experiences, best practices, do’s & don'ts, pitfalls, etc. to help technology companies grow successfully. [ 1: From lead to deal. ](https://www.redsnap.nl/mind-the-gap/from-lead-to-deal) Facilitate the buyers journey, change your mindset. [ 2: The integration of marketing and sales ](https://www.redsnap.nl/mind-the-gap/sales-marketing-alignment) How sales and marketing live happily ever after. [ 3: Branding & identity ](https://www.redsnap.nl/mind-the-gap/brand-identity) Who you are, what you do, why you do it and for whom? [ 4: Positioning ](https://www.redsnap.nl/mind-the-gap/positioning) Positioning is all about differentiation. [ 5: Value proposition ](https://www.redsnap.nl/mind-the-gap/value-proposition) What problem do you solve and for whom? [ 6: Target markets ](https://www.redsnap.nl/mind-the-gap/target-audience) Focus, focus, focus. [ 7: Buying Committee ](https://www.redsnap.nl/mind-the-gap/buying-committee) Get to know the buying committee. [ 8: Competition analysis ](https://www.redsnap.nl/mind-the-gap/competition-analysis) Please don’t skip the competition analysis. [ 9: Sales & Engagement approach ](https://www.redsnap.nl/mind-the-gap/sales-and-engagement-approach) Stop selling - Start giving! [ 10: Pipeline Optimization ](https://www.redsnap.nl/mind-the-gap/pipeline-optimization) Optimize your sales pipeline and find the most effective way from lead to deal. [ 11: Sales Enablement ](https://www.redsnap.nl/mind-the-gap/sales-enablement) Help your Sales Star to Win. [ 12: Winning Sales ](https://www.redsnap.nl/mind-the-gap/winning-sales) It is not that companies forget about sales, but rather that they don't know how to play the sales game. ## Position yourself to the top - or as the charming underdog. The right positioning of your brand gives you an advance over your competitors. It answers questions such as ‘Why are you unique?’ or ‘Why would potential customers even consider talking to you?’ Positioning is something marketing and sales need to tackle if you want to succeed in this highly competitive market. We are there for you to find the answers you need. ![RedSnap-positioning-2](https://www.redsnap.nl/hubfs/RedSnap-positioning-2.jpg "RedSnap-positioning-2") ## **Be harsh on yourself.** Brutal honesty is the best ingredient to get your positioning right. Ask yourself for which clients you solve what particular problems. And how will you execute the solutions? In the end, you need to find the answer to the big question ‘What makes us….us?’ Be harsh on yourself when you are looking to find the answers to these questions. We ran in too many companies that thought they were solving a problem that was not at all perceived as a problem by their potential clients. No worries, we are here to help you with that - and if needed we will ease the pain with some impactful positioning strategies. # Position your brand. ###### A good brand positioning strategy maximizes customer relevancy and distinguishes you from your competitors by maximizing brand value ### Different is good. Positioning is all about differentiation from your competitors. The basic service may be the same, but the way organisations position themselves is very different. Together we take a look at what makes you different in a good (the very best) way. ### Messaging. One of the strongest tools to get your positioning right is your messaging. Maybe you sell a product that is similar to that of your competitors, so you have to make sure that customers know why yours is better suited to solve their particular problems. The Redsnap Inc. team has your back and makes sure your messaging is consistent and always supports your positioning. ![RedSnap-positioning-3](https://www.redsnap.nl/hubfs/RedSnap-positioning-3.jpg "RedSnap-positioning-3") ### What’s the problem anyway? We make sure that the problem you are solving is the one that your customer needs to be solved. Your positioning strategy is all about a laser-sharp focus on the most urgent challenges your potential customers experience right now.  ### Have a dream? Positioning is closely related to the vision of your company. The vision is your informed view on the world, the culmination of identifying opportunities – and being aware of what is happening in the market - to find your raison d’etre as a company. In other words: we help you to find your unique place in the spectrum of technology providers. # Mind the Gap!   #### SALES AND MARKETING ALIGNMENT ## Bridging the gap between marketing and sales [ Discover ](https://www.redsnap.nl/mind-the-gap) ![RS-Unicon-2](https://www.redsnap.nl/hubfs/RS-Unicon-2.jpg "RS-Unicon-2") ## Find out how RedSnap can help you win. [![Reach out](https://no-cache.hubspot.com/cta/default/1912325/82325141-db2e-4b19-a893-b1aa511a29e1.png)](https://cta-redirect.hubspot.com/cta/redirect/1912325/82325141-db2e-4b19-a893-b1aa511a29e1) Or drop us a note: **[![Font_Awesome_5_brands_linkedin](https://www.redsnap.nl/hubfs/Font_Awesome_5_brands_linkedin.svg)](https://www.linkedin.com/company/redsnap)[LinkedIn](https://www.linkedin.com/company/redsnap)**> #### The Ultimate Guide to Winning Sales in Fintech. In this e-book, you'll learn about the one important question you need to focus on: how to win the market, as a team. Get your own copy and conquer the fintech world! [Download here](https://www.redsnap.nl/e-book-mtg-the-ultimate-guide-to-winning-sales-in-fintech) >   ![mockup-ebook](https://www.redsnap.nl/hs-fs/hubfs/mockup-ebook.png?width=1000&height=750&name=mockup-ebook.png) #### The 7 habits of highly effective fintechs What are the 7 key habits that are continuously practised by successful fintechs? Follow the habits outlined in this e-book and you will be well on the way to growth. [Download here](https://www.redsnap.nl/e-book-7-habits-of-highly-effective-fintech-companies) > ![ebook 7 habits of highly effective fintech companies](https://www.redsnap.nl/hs-fs/hubfs/ebook%207%20habits%20of%20highly%20effective%20fintech%20companies.png?width=1200&height=895&name=ebook%207%20habits%20of%20highly%20effective%20fintech%20companies.png) #### Services - [Marketing](https://www.redsnap.nl/positioning) - [Sales](https://www.redsnap.nl/lead-qualification) - [CRM & Automation](https://www.redsnap.nl/crm-sales-marketing-automation) #### Resources - [Fintech Cappuccino Podcast](https://www.redsnap.nl/fintech-cappuccino) - [Mind the Gap!](https://www.redsnap.nl/mind-the-gap) #### Company - [About](https://www.redsnap.nl/publications-overview) - [Clients](https://www.redsnap.nl/our-clients) - [Contact](https://www.redsnap.nl/contact) - [Privacy Policy](https://www.redsnap.nl/privacy-policy) [Follow us on LinkedIn ](https://www.linkedin.com/company/redsnap) [Follow us on Twitter ](https://twitter.com/redsnapinc)