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The era of content marketing as we know it has transformed. Accepting this change is the first step towards succeeding in a digital landscape that demands more than just traditional tactics. While SEO and email marketing remain relevant, a new set of challenges has emerged, reshaping the rules of engagement. From the intricate dynamics of platform algorithms to the decline of third-party cookies and the rise of the creator economy, marketers are navigating a more complex terrain than ever before.

The first step in selling a fintech product or service is to understand exactly what that product or service does and how it can simplify life for your prospect. This may sound obvious, but there is a world of difference between knowing how your offering works and understanding how it would benefit your potential client. Simply said: do you know what problem you solve for the banker?