--- title: Demand generation | RedSnap Inc. --- [![RedSnap | For Growth](https://www.redsnap.nl/hubfs/RS-logo-tfa.svg "RedSnap | For Growth")](http://redsnap.nl) - What we do - Problems we solve - About us - Resources [Fintech Cappuccino Podcast](JavaScript:void(0)) - [ Latest episode ![](https://www.redsnap.nl/hubfs/McKinsey-Miklos-Dietz-Mail-Header.jpg) **10 Years of Fintech with McKinsey & Company ** ](https://www.redsnap.nl/fintech-cappuccino/miklos-dietz-mckinsey) ** [![RedSnap | For Growth](https://www.redsnap.nl/hubfs/RS-logo-tfa.svg "RedSnap | For Growth")](http://redsnap.nl) ** - Login - What we do - Problems we solve - About us - Resources ** ![RS-pattern-5-icon_diap](https://www.redsnap.nl/hubfs/2021/patterns-icon/RS-pattern-5-icon_diap.svg) ### Brand & Positioning The foundation of any successful go to market strategy ... [ Learn more ](https://www.redsnap.nl/positioning) - [More on positioning in Mind the Gap!](https://www.redsnap.nl/mind-the-gap/positioning) ### Marketing [ Digital Channels ](https://www.redsnap.nl/digital-channels) You need an integrated strategy [ Demand Generation ](https://www.redsnap.nl/demand-generation) More than just a branding concept [ Lead Generation ](https://www.redsnap.nl/lead-generation) Create a consistent and reliable revenue stream ### Sales [ Lead qualification ](https://www.redsnap.nl/lead-qualification) Who is most likely to make an actual purchase? Lead qualification is crucial for your sales strategy. [ Winning sales ](https://www.redsnap.nl/winning-sales) It's all about a combination of a good process, proper sales management and superb interpersonal skills. ### Automation [ Platform recommendation ](https://www.redsnap.nl/crm-sales-marketing-automation/platform-recommendation) Rationalization & HubSpot licencing [ Setup ](https://www.redsnap.nl/crm-sales-marketing-automation/setup) Client tailored HubSpot setup [ Training & support ](https://www.redsnap.nl/lead-generation) Hands-on and client tailored training [ Performance optimization ](https://www.redsnap.nl/crm-sales-marketing-automation/hubspot-performance-optimization) Making the most of using HubSpot ![RS-pattern-4-icon_diap2](https://www.redsnap.nl/hubfs/2021/patterns-icon/RS-pattern-4-icon_diap2.svg) ### Industries we serve How we make sure you stay relevant, modern and simple. [ Learn more ](https://www.redsnap.nl/industries) ### For business leaders [ Define your strategic course. ](https://www.redsnap.nl/for/business-leaders) How we let business leaders in Fintech win. ### For sales leaders [ Focus on winning the deal. ](https://www.redsnap.nl/for/sales) Our integrated offer to enable sales teams. ### For marketing leaders [ It's all about demand. ](https://www.redsnap.nl/for/marketers) How we solve B2B marketing's problems. ![RedSnap_icon_diap](https://www.redsnap.nl/hubfs/RedSnap_icon_diap.svg) ### RedSnap Inc. RedSnap Inc. is an agency for fintech branding, marketing & sales. We power fintech growth by aligning your marketing & sales. We develop appealing brands, impactful marketing campaigns and successful sales strategies that truly drive growth. Let’s simply say: we make sure your (potential) clients see you, like you and buy you. [ Learn more ](https://www.redsnap.nl/publications-overview) [ About ](https://www.redsnap.nl/publications-overview) [ Fintech Cappuccino ](https://www.redsnap.nl/fintech-cappuccino) [ Clients ](https://www.redsnap.nl/our-clients) [ Team ](https://www.redsnap.nl/our-team) [ Contact ](https://www.redsnap.nl/contact) ### For fintechs ![mockup-ebook](https://www.redsnap.nl/hubfs/mockup-ebook.png) [ The Ultimate Guide to Winning Sales in Fintech. ](https://www.redsnap.nl/e-book-mtg-the-ultimate-guide-to-winning-sales-in-fintech) Download here. ![ebook 7 habits of highly effective fintech companies](https://www.redsnap.nl/hubfs/ebook%207%20habits%20of%20highly%20effective%20fintech%20companies.png) [ Free Ebook ](https://www.redsnap.nl/e-book-7-habits-of-highly-effective-fintech-companies) eBook 7 habits of highly effective fintech companies ### Fintech [ Fintech Cappuccino ](https://www.redsnap.nl/fintech-cappuccino) A podcast on fintech and more! Brewed on Saturdays and bringing you fintech with a twist. ### Mind the Gap! [ How to build a modern marketing & sales organization in 12 steps. ](https://www.redsnap.nl/mind-the-gap) In this series we share our experiences, best practices, do’s & don'ts, pitfalls, etc. to help technology companies grow successfully. [ 1: From lead to deal. ](https://www.redsnap.nl/mind-the-gap/from-lead-to-deal) Facilitate the buyers journey, change your mindset. [ 2: The integration of marketing and sales ](https://www.redsnap.nl/mind-the-gap/sales-marketing-alignment) How sales and marketing live happily ever after. [ 3: Branding & identity ](https://www.redsnap.nl/mind-the-gap/brand-identity) Who you are, what you do, why you do it and for whom? [ 4: Positioning ](https://www.redsnap.nl/mind-the-gap/positioning) Positioning is all about differentiation. [ 5: Value proposition ](https://www.redsnap.nl/mind-the-gap/value-proposition) What problem do you solve and for whom? [ 6: Target markets ](https://www.redsnap.nl/mind-the-gap/target-audience) Focus, focus, focus. [ 7: Buying Committee ](https://www.redsnap.nl/mind-the-gap/buying-committee) Get to know the buying committee. [ 8: Competition analysis ](https://www.redsnap.nl/mind-the-gap/competition-analysis) Please don’t skip the competition analysis. [ 9: Sales & Engagement approach ](https://www.redsnap.nl/mind-the-gap/sales-and-engagement-approach) Stop selling - Start giving! [ 10: Pipeline Optimization ](https://www.redsnap.nl/mind-the-gap/pipeline-optimization) Optimize your sales pipeline and find the most effective way from lead to deal. [ 11: Sales Enablement ](https://www.redsnap.nl/mind-the-gap/sales-enablement) Help your Sales Star to Win. [ 12: Winning Sales ](https://www.redsnap.nl/mind-the-gap/winning-sales) It is not that companies forget about sales, but rather that they don't know how to play the sales game. # It’s all about the buzz. - **Build buzz** - **Generate PR** - **Promote new product features** - **Generate inbound traffic** - **Re-engage existing customers** - **Content creation** You always want to play your A-game when it comes to demand generation. To do so you need marketing programs that get customers excited about your company’s product and services.  Together with you, RedSnap Inc. takes care of demand generation programs that can help you reach new markets, promote new product features, build buzz, generate PR, and re-engage existing customers. Ah, just another day at the office... [![rs-contact-01](https://www.redsnap.nl/hubfs/rs-contact-01.svg)](https://www.redsnap.nl/demand-generation#contact) ![Rs-Site-Buzzjpg](https://www.redsnap.nl/hubfs/Rs-Site-Buzzjpg.jpg "Rs-Site-Buzzjpg") ## More than just a branding concept. Demand generation is so much more than just a branding concept or an early funnel marketing tactic. Programs need to define the touchpoints throughout the cycles of conversion optimization and sales. Demand generation deserves a special place from other customer acquisition tactics. This is a way to create a real commitment to long-term customer relationships and a strategic mindset. # Generate demand. ###### The goal of demand generation is to build and nurture key prospects and customer relationships for the long term.​ ### Generate traffic. A traffic generation strategy will put your company in a position to be found by your target audience. Together we create a strategy and organize tooling that brings potential customers to your website for the first time - or convince them to return as they get closer to making a purchasing decision. ### Share knowledge. Demand generation is about sharing literally everything you know. We help you to do this by ebook campaigns, weekly newsletters for blog subscribers, a meet-up event, or a company-sponsored webinar. ![RedSnap-demand-generation-2](https://www.redsnap.nl/hubfs/RedSnap-demand-generation-2.jpg "RedSnap-demand-generation-2") ### Create content. The most effective way to generate traffic is by dynamic, remarkable, easily shareable content. To attract a relevant audience the SEO (search engine optimization) of your website should be top-notch. Together we create effective content, integrate tools like link building and empower marketing automation [powered by Hubspot](https://www.redsnap.nl/crm-sales-marketing-automation).   ### Connect and engage. To generate demand you (or RedSnap, your trusted partner-in-crime) need to connect and engage with your potential customers in any way they want. This means responding to customer questions on social channels, promoting blog posts through LinkedIn, host webinars, and running email marketing campaigns; we keep you organized. #### Interested in our services? Leave your contact information and we will contact you right away. # Mind the Gap!   #### SALES AND MARKETING ALIGNMENT ## Bridging the gap between marketing and sales [ Discover ](https://www.redsnap.nl/mind-the-gap) ![RS-Unicon-2](https://www.redsnap.nl/hubfs/RS-Unicon-2.jpg "RS-Unicon-2") ## Find out how RedSnap can help you win. [![Reach out](https://no-cache.hubspot.com/cta/default/1912325/82325141-db2e-4b19-a893-b1aa511a29e1.png)](https://cta-redirect.hubspot.com/cta/redirect/1912325/82325141-db2e-4b19-a893-b1aa511a29e1) Or drop us a note: **[![Font_Awesome_5_brands_linkedin](https://www.redsnap.nl/hubfs/Font_Awesome_5_brands_linkedin.svg)](https://www.linkedin.com/company/redsnap)[LinkedIn](https://www.linkedin.com/company/redsnap)**> #### The Ultimate Guide to Winning Sales in Fintech. In this e-book, you'll learn about the one important question you need to focus on: how to win the market, as a team. Get your own copy and conquer the fintech world! [Download here](https://www.redsnap.nl/e-book-mtg-the-ultimate-guide-to-winning-sales-in-fintech) >   ![mockup-ebook](https://www.redsnap.nl/hs-fs/hubfs/mockup-ebook.png?width=1000&height=750&name=mockup-ebook.png) #### The 7 habits of highly effective fintechs What are the 7 key habits that are continuously practised by successful fintechs? Follow the habits outlined in this e-book and you will be well on the way to growth. [Download here](https://www.redsnap.nl/e-book-7-habits-of-highly-effective-fintech-companies) > ![ebook 7 habits of highly effective fintech companies](https://www.redsnap.nl/hs-fs/hubfs/ebook%207%20habits%20of%20highly%20effective%20fintech%20companies.png?width=1200&height=895&name=ebook%207%20habits%20of%20highly%20effective%20fintech%20companies.png) #### Services - [Marketing](https://www.redsnap.nl/positioning) - [Sales](https://www.redsnap.nl/lead-qualification) - [CRM & Automation](https://www.redsnap.nl/crm-sales-marketing-automation) #### Resources - [Fintech Cappuccino Podcast](https://www.redsnap.nl/fintech-cappuccino) - [Mind the Gap!](https://www.redsnap.nl/mind-the-gap) #### Company - [About](https://www.redsnap.nl/publications-overview) - [Clients](https://www.redsnap.nl/our-clients) - [Contact](https://www.redsnap.nl/contact) - [Privacy Policy](https://www.redsnap.nl/privacy-policy) [Follow us on LinkedIn ](https://www.linkedin.com/company/redsnap) [Follow us on Twitter ](https://twitter.com/redsnapinc)