
The foundation of any successful go to market strategy ...
'It’s not you, it’s me’ is an awful breakup line, but it is an excellent thought to start a well-balanced business relationship with a banker. Hang in there, and I’ll explain why.
Everyone is suffering at the moment, but the situation is particularly difficult for sales teams who are unable to tap into their usual sources of leads. It is up to marketing teams to help out their colleagues by giving them entry to sales opportunities.
With large swathes of society working from home, schools shuttered, and the entertainment sector shut down, the economy is taking a big hit. We’re quickly diving deep into a big economic shock and long-term recession. International trade and travel have diminished.
Selling has everything to do with helping your customers buy, as we wrote earlier in this blog post about changing your mindset. But markets have changed as a result of coronavirus and the $64,000 question now is if - and how - your customers in the financial services industry have changed their buying behaviour.
If they have, you need to adapt to address this change in demand. After all, understanding the buying process is crucial to doing business.
This one is for businesses and their executives who have been struggling to successfully share their story with the world. Leaders who are convinced they have a message that key media titles and their readers want to hear, but haven’t succeeded in getting the story out there. Give me 1000 words to explain why and how you can do better.
We soon might experience a surprising, and to many a contradictory, move by banks. The more Big Tech is failing to recover trust, the bigger the chance banks will fill this gap.