Fintech blog

If you like strong people that are really into innovation and making a social impact, Taynaah Reis is the one to look at. She is the founder of Moeda, a company that offers digital banking, payments and microloan services using blockchain technology. Moeda aims for more than just a great business model, this company seeks to humanise finance and distribute social impact. And they are (very) well on their way.

Let's have a look at the product-driven Mad Men (x/f/m) of B2B marketing. There's a tendency in B2B sales and marketing to assume that 'we are the smart ones' because we tell the facts and don't sell fluffy stories like in B2C. But, those of us that assume that are quite wrong.

New research, new insights, and suddenly, greed isn't good anymore. Great news, but is your branding not right when you lack some coveted higher purpose to show how do-good you are? No worries, you don't always need a higher purpose for your marketing to be 'doing good'. Suppose you do it right, of course..

Research shows that 95% of your B2B tech customers is not in the market right now (and that is excellent news).

We seem to keep chasing leads for the short term. There is nothing wrong with this, but it is time for a (much) better-balanced focus because 95% of B2B tech buyers do not want to buy something from you right now. Let's find out why this is excellent news.

Managing the adoption life cycle is the best marketing for technology

'It’s not you, it’s me’ is an awful breakup line, but it is an excellent thought to start a well-balanced business relationship with a banker. Hang in there, and I’ll explain why.

Everyone is suffering at the moment, but the situation is particularly difficult for sales teams who are unable to tap into their usual sources of leads. It is up to marketing teams to help out their colleagues by giving them entry to sales opportunities.

With large swathes of society working from home, schools shuttered, and the entertainment sector shut down, the economy is taking a big hit. We’re quickly diving deep into a big economic shock and long-term recession. International trade and travel have diminished.

Selling has everything to do with helping your customers buy, as we wrote earlier in this blog post about changing your mindset. But markets have changed as a result of coronavirus and the $64,000 question now is if - and how - your customers in the financial services industry have changed their buying behaviour.

If they have, you need to adapt to address this change in demand. After all, understanding the buying process is crucial to doing business.

This one is for businesses and their executives who have been struggling to successfully share their story with the world. Leaders who are convinced they have a message that key media titles and their readers want to hear, but haven’t succeeded in getting the story out there. Give me 1000 words to explain why and how you can do better.

We soon might experience a surprising, and to many a contradictory, move by banks. The more Big Tech is failing to recover trust, the bigger the chance banks will fill this gap.