RedSnap Blog

Managing the adoption life cycle is the best marketing for technology

'It’s not you, it’s me’ is an awful breakup line, but it is an excellent thought to start a well-balanced business relationship with a banker. Hang in there, and I’ll explain why.

A fintech that wants to make a difference must take the extra mile to understand a bankers needs to find a bank partnership.

It’s the only way to get them to appreciate a tech solution for their business challenges. So if a bank seems not interested in your product or service, don’t think it’s because they don’t understand it. It’s more likely that you are: a) not explaining your product/service well enough or b) talking to the wrong person. To make sure you approach a bank most successfully, you have to ask yourself one crucial question:

The economy and COVID-19

With large swathes of society working from home, schools shuttered, and the entertainment sector shut down, the economy is taking a big hit. We’re quickly diving deep into a big economic shock and long-term recession. International trade and travel have diminished. Supply chains are distorted as factories and borders are closed. Given a decline in demand, plus government measures to protect public health, whole sectors face a sudden, sharp decline in revenue. Whilst there are large differences between sectors, this will impact the entire economy. Governments have announced large aid-packages, but this will only help curb some of the shock.

Given this scenario, it’s easy to understand the fintech community is also facing losses.

Fintech agencies RedSnap and East have joined forces to form RedSnap Inc., a full-service branding, marketing and sales agency powering growth of fintech companies worldwide.

This is the age of the digital platform economy. And it’s putting banks at risk.

How was your first full work week of the new year? We hope it was a smooth start and that you are ready to be on the top of your game.

That’s it, the first week of January is already behind us. We hope everybody enjoyed their holidays and wish the best for all of you for the coming year.

Can you buy yourself a place in the future without truly transforming yourself?

Last week Monzo was voted UK's most popular bank, and RedSnap understands why. If there is one bank that has customer centricity in their DNA, it must be Monzo. From the start they have taken customer experience to the next level and we all should thank Monzo for this.

Weekly insights from RedSnap's perspective about what happened in the past week. We share our three key takeaways and update you on the progress at RedSnap. Hope you enjoy our selection this week. Happy reading!

Welcome back to the SnapShots!

Weekly insights from RedSnap's perspective about what happened in the past week. We share our three key takeaways and update you on the progress at RedSnap. Hope you enjoy our selection this week. Happy reading!