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Ernst Roelofs

Co-founder and digital director of RedSnap Inc.. During his career, Ernst made the switch from thinking in terms of just digital marketing to “marketing in a digital world”. Ernst is convinced that the best marketers in this digital world are people with a digital-heavy DNA. He has over 15 years experience, among others with Five Degrees. Ernst was a presenter at the prestigious Finovate Europe 2016 conference. Before that, Ernst founded Soyuz Digital, a one-stop, online & social marketing boutique for technology firms.

Generative AI: Banking's Game Changer

The Banking Revolution is Here: Embrace or Be Left Behind

Technology is starting to dictate market leadership and generative AI emerges as the banking sector's most transformative force. With the potential to save the banking industry up to $340 billion annually, generative AI is not just an option; it's a necessity for survival and growth. This cutting-edge technology streamlines operations, reduces errors, and redefines customer interactions, making it a cornerstone in the future of banking.

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Adapting to Today's Content Marketing Landscape: A New Playbook for Success

The era of content marketing as we know it has transformed. Accepting this change is the first step towards succeeding in a digital landscape that demands more than just traditional tactics. While SEO and email marketing remain relevant, a new set of challenges has emerged, reshaping the rules of engagement. From the intricate dynamics of platform algorithms to the decline of third-party cookies and the rise of the creator economy, marketers are navigating a more complex terrain than ever before.

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