Who do you think you are?

Welcome to the latest ‘mind the gap’ sales blog: a series of short and actionable guides to successfully selling into the financial services sector. Today we will discuss brand & identity, but let’s first make sure we are all on the same page about the terminology because the language used is often misunderstood.

Brand: Your brand is a combination of a visual identity, tone of voice and behaviour - most visibly expressed through your logo, taglines and images used in communication campaigns.

RedSnap Blog

Little steps on relevance for banks

How was your first full work week of the new year? We hope it was a smooth start and that you are ready to be on the top of your game.

Disruption or Synergy? Fintech in 2019.

That’s it, the first week of January is already behind us. We hope everybody enjoyed their holidays and wish the best for all of you for the coming year.

The future of banking is digital

Can you buy yourself a place in the future without truly transforming yourself?

Fintech Snapshots

Last week Monzo was voted UK's most popular bank, and RedSnap understands why. If there is one bank that has customer centricity in their DNA, it must be Monzo. From the start they have taken customer experience to the next level and we all should thank Monzo for this.

 

SnapShots: The New York Times, ANNA Money meows and Uber

Weekly insights from RedSnap's perspective about what happened in the past week. We share our three key takeaways and update you on the progress at RedSnap. Hope you enjoy our selection this week. Happy reading!

 

SnapShots: Sleepwalking into catastrophe, Lloyds digital plans & RedSnap on the move

Welcome back to the SnapShots!

Weekly insights from RedSnap's perspective about what happened in the past week. We share our three key takeaways and update you on the progress at RedSnap. Hope you enjoy our selection this week. Happy reading!

 

SnapShots: The ending of an Era on Merkel, IBM, and Gartner

Welcome back to the SnapShots!

Weekly insights from RedSnap's perspective about what happened in the past week. We share our three key takeaways and update you on the progress at RedSnap. Hope you enjoy our selection this week. Happy reading!

 

SnapShots: Fintech top 100 players, Money talk in Las Vegas, and RedSnap's new client

Welcome back to the SnapShots!

Weekly insights from RedSnap's perspective about what happened in the past week. We share our three key takeaways and update you on the progress at RedSnap. Hope you enjoy our selection this week. Happy reading!

 

SnapShots: Multi-billion tax fraud in Europe, Hema's new ambition, Bridging the gap in fintech and payments

Welcome back to the SnapShots!

Weekly insights from RedSnap's perspective about what happened in the past week. We share our three key takeaways and update you on the progress at RedSnap. Hope you enjoy our selection this week. Happy reading!

 

SnapShots: H&M and Klarna as the European dragon, American stock market fraud and Bankers become techies

Welcome back to the SnapShots!

Weekly insights from RedSnap's perspective about what happened in the past week. We share our three key takeaways and update you on the progress at RedSnap. Hope you enjoy our selection this week. Happy reading!

Recent Posts

Who do you think you are?

Welcome to the latest ‘mind the gap’ sales blog: a series of short and actionable guides to successfully selling into the financial services sector. T...

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Fintechs: 4 pointers to secure your own bright future.

The economy and COVID-19 With large swathes of society working from home, schools shuttered, and the entertainment sector shut down, the economy is ta...

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Good news for fintechs: banks still buy technology

Selling has everything to do with helping your customers buy, as we wrote earlier in this blog post about changing your mindset. But markets have chan...

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How Sales and Marketing live happily ever after

The sales game has changed and we observed in my previous blog post that successful organizations changed from controlling the sales cycle to facilita...

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