Who do you think you are?

Welcome to the latest ‘mind the gap’ sales blog: a series of short and actionable guides to successfully selling into the financial services sector. Today we will discuss brand & identity, but let’s first make sure we are all on the same page about the terminology because the language used is often misunderstood.

Brand: Your brand is a combination of a visual identity, tone of voice and behaviour - most visibly expressed through your logo, taglines and images used in communication campaigns.

SnapShots: US politics, BankiFi launches PocketCollector, and RedSnap team day

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Welcome back to the SnapShots!

Weekly insights from RedSnap's perspective about what happened in the past week. We share our three key takeaways and update you on the progress at RedSnap. Hope you enjoy our selection this week. Happy reading!

 

 

The polarisation in US politics

Following the latest developments around the Supreme Court nominee Brett Kavanaugh we cannot help but observe the degree of polarisation in US Politics. To us it seems that the risks of this polarisation lie in the undermining of the trust people have in the political system, specifically the younger generations. A case of setting a (really) bad example.

 

BankiFi launches PocketCollector

RedSnap is very excited with news from one of our clients, BankiFi. They launched a new solution to support the needs of business banking instantly, the PocketCollector. BankiFi offers financial institutions a consent centric platform with business and corporate solutions that enable the banks to go ‘beyond an open experience’ promise. The PocketCollector benefits the open banking environment as the banks can help the business customers to digitise the information exchange with their customers using mobile banking, SMS or email. Discover the PocketCollector.

 

 

The first RedSnap team day

RedSnap teamOne of the highlights of this week was the RedSnap team gathering. We kicked off with a fun session to get to know each other. We were with eight people, our dream team. After that, we continued for drinks or “borrel”, as the Dutch people say, and an evening full of delicious homemade food prepared by the RedSnap team. We look forward to the next RedSnap team day. Of course, hopefully with more team members and more delicious food.

 

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RedSnap

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