Fintech blog

Let's have a look at the product-driven Mad Men (x/f/m) of B2B marketing. There's a tendency in B2B sales and marketing to assume that 'we are the smart ones' because we tell the facts and don't sell fluffy stories like in B2C. But, those of us that assume that are quite wrong.

New research, new insights, and suddenly, greed isn't good anymore. Great news, but is your branding not right when you lack some coveted higher purpose to show how do-good you are? No worries, you don't always need a higher purpose for your marketing to be 'doing good'. Suppose you do it right, of course..

Research shows that 95% of your B2B tech customers is not in the market right now (and that is excellent news).

We seem to keep chasing leads for the short term. There is nothing wrong with this, but it is time for a (much) better-balanced focus because 95% of B2B tech buyers do not want to buy something from you right now. Let's find out why this is excellent news.

Managing the adoption life cycle is the best marketing for technology

'It’s not you, it’s me’ is an awful breakup line, but it is an excellent thought to start a well-balanced business relationship with a banker. Hang in there, and I’ll explain why.

Everyone is suffering at the moment, but the situation is particularly difficult for sales teams who are unable to tap into their usual sources of leads. It is up to marketing teams to help out their colleagues by giving them entry to sales opportunities.

Don’t become sales’ lone eagle

Sales is an art form. Not everyone can be good at it. But for some people, it comes naturally. Those are the eagles. They spot their prey on the ground, make a go for it, and more often than not come out victorious.

When someone tells them, “You should really try to incorporate marketing automation tools in your selling process.”

They give that person the eagle eye stare and fly away. “I won’t let you cage me.” The eagle thinks to himself.

Eagles know that they need to hit targets to survive. As a matter of fact, they strive to exceed their goals. Oh, the glory when they catch a young bighorn sheep instead of a field mouse.

Well, you could be the eagle to reach legendary status by catching a bighorn sheep, or maybe even a pronghorn antelope. That is if you learn how to use marketing automation to your advantage.

Promise to keep an open mind while we explain how?