Fintech blog

If you like strong people that are really into innovation and making a social impact, Taynaah Reis is the one to look at. She is the founder of Moeda, a company that offers digital banking, payments and microloan services using blockchain technology. Moeda aims for more than just a great business model, this company seeks to humanise finance and distribute social impact. And they are (very) well on their way.

Managing the adoption life cycle is the best marketing for technology

'It’s not you, it’s me’ is an awful breakup line, but it is an excellent thought to start a well-balanced business relationship with a banker. Hang in there, and I’ll explain why.

Everyone is suffering at the moment, but the situation is particularly difficult for sales teams who are unable to tap into their usual sources of leads. It is up to marketing teams to help out their colleagues by giving them entry to sales opportunities.

Selling has everything to do with helping your customers buy, as we wrote earlier in this blog post about changing your mindset. But markets have changed as a result of coronavirus and the $64,000 question now is if - and how - your customers in the financial services industry have changed their buying behaviour.

If they have, you need to adapt to address this change in demand. After all, understanding the buying process is crucial to doing business.

This one is for businesses and their executives who have been struggling to successfully share their story with the world. Leaders who are convinced they have a message that key media titles and their readers want to hear, but haven’t succeeded in getting the story out there. Give me 1000 words to explain why and how you can do better.

We soon might experience a surprising, and to many a contradictory, move by banks. The more Big Tech is failing to recover trust, the bigger the chance banks will fill this gap.

Trust has become the main driver for customer loyalty. It has become a force for good and companies are increasingly investing in cultivating that trust. A company’s communication efforts have to be aligned with its purpose to earn that trust.

Fintech agencies RedSnap and East have joined forces to form RedSnap Inc., a full-service branding, marketing and sales agency powering growth of fintech companies worldwide.

Don’t become sales’ lone eagle

Sales is an art form. Not everyone can be good at it. But for some people, it comes naturally. Those are the eagles. They spot their prey on the ground, make a go for it, and more often than not come out victorious.

When someone tells them, “You should really try to incorporate marketing automation tools in your selling process.”

They give that person the eagle eye stare and fly away. “I won’t let you cage me.” The eagle thinks to himself.

Eagles know that they need to hit targets to survive. As a matter of fact, they strive to exceed their goals. Oh, the glory when they catch a young bighorn sheep instead of a field mouse.

Well, you could be the eagle to reach legendary status by catching a bighorn sheep, or maybe even a pronghorn antelope. That is if you learn how to use marketing automation to your advantage.

Promise to keep an open mind while we explain how?

2018 is likely to be a game-changing year for the banking and finance sector. As the General Data Protection Regulation (GDPR) and Revised Payment Service Directive (PSD2) are implemented across the European Union, the exclusive control of banks and other financial institutions on financial data of their customers is about to end. These new regulations will open the door to almost any company interested in claiming a share, particularly the tech giants, such as Amazon, Facebook, Google.