Fintechs: 4 pointers to secure your own bright future.

The economy and COVID-19

With large swathes of society working from home, schools shuttered, and the entertainment sector shut down, the economy is taking a big hit. We’re quickly diving deep into a big economic shock and long-term recession. International trade and travel have diminished. Supply chains are distorted as factories and borders are closed. Given a decline in demand, plus government measures to protect public health, whole sectors face a sudden, sharp decline in revenue. Whilst there are large differences between sectors, this will impact the entire economy. Governments have announced large aid-packages, but this will only help curb some of the shock.

Given this scenario, it’s easy to understand the fintech community is also facing losses.

 

RedSnap Blog

Fintechs: 4 pointers to secure your own bright future.

The economy and COVID-19

With large swathes of society working from home, schools shuttered, and the entertainment sector shut down, the economy is taking a big hit. We’re quickly diving deep into a big economic shock and long-term recession. International trade and travel have diminished. Supply chains are distorted as factories and borders are closed. Given a decline in demand, plus government measures to protect public health, whole sectors face a sudden, sharp decline in revenue. Whilst there are large differences between sectors, this will impact the entire economy. Governments have announced large aid-packages, but this will only help curb some of the shock.

Given this scenario, it’s easy to understand the fintech community is also facing losses.

 

Good news for fintechs: banks still buy technology

Selling has everything to do with helping your customers buy, as we wrote earlier in this blog post about changing your mindset. But markets have changed as a result of coronavirus and the $64,000 question now is if - and how - your customers in the financial services industry have changed their buying behaviour.

If they have, you need to adapt to address this change in demand. After all, understanding the buying process is crucial to doing business.

How Sales and Marketing live happily ever after

The sales game has changed and we observed in my previous blog post that successful organizations changed from controlling the sales cycle to facilitating the buying cycle. This approach requires a deep integration of marketing and sales. For many organizations this is a fundamentally new way of thinking. How can you arrange a successful marriage between marketing and sales?

From lead to deal: change your mindset

Lack of structure and a lot of creativity. Are these the characteristics that come to mind when asked to describe a great salesperson? Not really right? Yet, the best sales people I know in the industry are not very structured, not very organised nor disciplined. 

PR is dead. How beautiful is that?

This one is for businesses and their executives who have been struggling to successfully share their story with the world. Leaders who are convinced they have a message that key media titles and their readers want to hear, but haven’t succeeded in getting the story out there. Give me 1000 words to explain why and how you can do better.

Surprisingly, banks might jump in the trust gap Big Tech fails to fill

We soon might experience a surprising, and to many a contradictory, move by banks. The more Big Tech is failing to recover trust, the bigger the chance banks will fill this gap.

Why your C-suite is the main driver in (re)building trust

Trust has become the main driver for customer loyalty. It has become a force for good and companies are increasingly investing in cultivating that trust. A company’s communication efforts have to be aligned with its purpose to earn that trust.

Fintechs, fasten your seatbelts: RedSnap Inc. is here!

Fintech agencies RedSnap and East have joined forces to form RedSnap Inc., a full-service branding, marketing and sales agency powering growth of fintech companies worldwide.

Can banks stop the platforms eating financial services?

This is the age of the digital platform economy. And it’s putting banks at risk.

Little steps on relevance for banks

How was your first full work week of the new year? We hope it was a smooth start and that you are ready to be on the top of your game.

Recent Posts

Fintechs: 4 pointers to secure your own bright future.

The economy and COVID-19 With large swathes of society working from home, schools shuttered, and the entertainment sector shut down, the economy is ta...

Read more

Good news for fintechs: banks still buy technology

Selling has everything to do with helping your customers buy, as we wrote earlier in this blog post about changing your mindset. But markets have chan...

Read more

How Sales and Marketing live happily ever after

The sales game has changed and we observed in my previous blog post that successful organizations changed from controlling the sales cycle to facilita...

Read more

From lead to deal: change your mindset

Lack of structure and a lot of creativity. Are these the characteristics that come to mind when asked to describe a great salesperson? Not really righ...

Read more