Carepay came to us with a clear goal: sharpen how they show up in the market and build a Go-To-Market strategy that fits their big ambitions in digital health payments.

We started by getting to the heart of what makes Carepay different—what they stand for, who they serve, and why it matters. From there, we worked together to shape a positioning that’s simple, strong, and built to scale across multiple markets.

With that foundation in place, we mapped out a practical GTM strategy: clear priorities, sharper messaging, and a smart approach to reaching the right people in the right way. The outcome? A solid plan that brings focus to their commercial efforts and sets them up for meaningful growth.