RedSnap assisted AcceptEasy (now part of Serrala) in transitioning to a more sales-driven organization by aligning their marketing and sales activities and implementing marketing automation. This involved migrating their website, blogs, and contacts to HubSpot, setting up automated marketing processes, and onboarding both sales and marketing teams.
Additionally, we developed and executed a quarterly content strategy, provided continuous reporting, and optimized their marketing engine based on performance insights and best practices.