--- title: Publications | Ernst Roelofs description: "Co-founder and digital director of RedSnap Inc.. During his career, Ernst made the switch from thinking in terms of just digital marketing to “marketing in a digital world”. Ernst is convinced that the best marketers in this digital world are people with a digital-heavy DNA. He has over 15 years experience, among others with Five Degrees. Ernst was a presenter at the prestigious Finovate Europe 2016 conference. Before that, Ernst founded Soyuz Digital, a one-stop, online & social marketing boutique for technology firms." --- [Skip to content](https://www.redsnap.nl/publications/author/ernst-roelofs#main-content) [![R-only_v2](https://www.redsnap.nl/hubfs/identity/logos/R-only_v2.svg "R-only_v2")](http://redsnap.nl) [![R-only_v2](https://www.redsnap.nl/hubfs/identity/logos/R-only_v2.svg "R-only_v2")](http://redsnap.nl) - [Working with us](https://www.redsnap.nl/working-with-us) - [Clients](https://www.redsnap.nl/our-clients) - [About us](https://www.redsnap.nl/about-us) - [Publications](https://www.redsnap.nl/publications-overview) - [Contact](https://www.redsnap.nl/contact) [Contact](https://www.redsnap.nl/contact) # RedSnap Blog [![](https://www.redsnap.nl/hs-fs/hubfs/Person_using_a_fusion_of_AI_and_banking.jpg?width=484&height=335&name=Person_using_a_fusion_of_AI_and_banking.jpg) ##### [Generative AI: Banking's Game Changer](https://www.redsnap.nl/publications/generative-ai-bankings-game-changer) ](https://www.redsnap.nl/publications/generative-ai-bankings-game-changer) [![](https://www.redsnap.nl/hs-fs/hubfs/adapting-to-todays-content-marketing-landscape.jpg?width=484&height=335&name=adapting-to-todays-content-marketing-landscape.jpg) ##### [Adapting to Today's Content Marketing Landscape: A New Playbook for Success](https://www.redsnap.nl/publications/adapting-to-todays-content-marketing-landscape) ](https://www.redsnap.nl/publications/adapting-to-todays-content-marketing-landscape) [![Branding](https://www.redsnap.nl/hs-fs/hubfs/Branding.jpeg?width=484&height=335&name=Branding.jpeg) ##### [Stop assuming your buyers think logically - it's a delusion](https://www.redsnap.nl/publications/stop-assuming-your-buyers-think-logically) ](https://www.redsnap.nl/publications/stop-assuming-your-buyers-think-logically) [![](https://www.redsnap.nl/hs-fs/hubfs/artur-aldyrkhanov-g3V-jWO73ZI-unsplash_ccexpress%20(1).jpeg?width=484&height=335&name=artur-aldyrkhanov-g3V-jWO73ZI-unsplash_ccexpress%20(1).jpeg) ##### [No Brand Purpose? No Worries!](https://www.redsnap.nl/publications/no-brand-purpose-no-worries) ](https://www.redsnap.nl/publications/no-brand-purpose-no-worries) [![](https://www.redsnap.nl/hs-fs/hubfs/linkedin-shared-link%2026.jpeg?width=484&height=335&name=linkedin-shared-link%2026.jpeg) ##### [Use the 95:5 rule to understand what B2B is all about](https://www.redsnap.nl/publications/use-the-955-rule-to-understand-what-b2b-is-all-about) ](https://www.redsnap.nl/publications/use-the-955-rule-to-understand-what-b2b-is-all-about) [![kurumsal_hizmetler_banner](https://www.redsnap.nl/hs-fs/hubfs/images/blog/kurumsal_hizmetler_banner.jpg?width=484&height=335&name=kurumsal_hizmetler_banner.jpg) ##### [CEO's and Innovation](https://www.redsnap.nl/publications/ceos-and-innovation) ](https://www.redsnap.nl/publications/ceos-and-innovation) [![sales_innovation_vs_expertise.jpg](https://www.redsnap.nl/hs-fs/hubfs/images/blog/sales_innovation_vs_expertise.jpg?width=484&height=335&name=sales_innovation_vs_expertise.jpg) ##### [Innoveren is belangrijk, maar verkopen is ook een kunst](https://www.redsnap.nl/publications/innoveren-is-belangrijk-maar-verkopen-is-ook-een-kunst) ](https://www.redsnap.nl/publications/innoveren-is-belangrijk-maar-verkopen-is-ook-een-kunst) [![mICo-ClickFox.jpg](https://www.redsnap.nl/hs-fs/hubfs/images/blog/mICo-ClickFox.jpg?width=484&height=335&name=mICo-ClickFox.jpg) ##### [ClickFox and MIcompany join forces to accelerate development of Customer Journey Analytics](https://www.redsnap.nl/publications/clickfox-micompany-join-forces-on-cusotmer-journey-analytics) ](https://www.redsnap.nl/publications/clickfox-micompany-join-forces-on-cusotmer-journey-analytics) - [Working with us](https://www.redsnap.nl/working-with-us) - [Clients](https://www.redsnap.nl/our-clients) - [About us](https://www.redsnap.nl/about-us) - [Publications](https://www.redsnap.nl/publications) - [Contact](https://www.redsnap.nl/contact) - [LinkedIn](https://www.linkedin.com/company/redsnap/) - [Twitter](https://twitter.com/RedSnapInc) - [Spotify](https://open.spotify.com/show/6clJv5XYPD7C0KPfsr6Iv9) © 2026 RedSnap Inc. [Privacy Notice](https://www.redsnap.nl/privacy-policy) All Rights Reserved