Finding the right position

Welcome to the latest ‘mind the gap’ sales blog: a series of short and actionable guides to successfully selling into the financial services sector. Today we will discuss the importance of positioning and how it can help you stand out from your competitors.

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Mind the Gap!

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How Sales and Marketing live happily ever after

The sales game has changed and we observed in my previous blog post that successful organizations changed from controlling the sales cycle to facilitating the buying cycle. This approach requires a deep integration of marketing and sales. For many organizations this is a fundamentally new way of thinking. How can you arrange a successful marriage between marketing and sales?

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Finding the right position

Welcome to the latest ‘mind the gap’ sales blog: a series of short and actionable guides to successfully selling into the financial services sector. T...

Read more

Who do you think you are?

Welcome to the latest ‘mind the gap’ sales blog: a series of short and actionable guides to successfully selling into the financial services sector. T...

Read more

How Sales and Marketing live happily ever after

The sales game has changed and we observed in my previous blog post that successful organizations changed from controlling the sales cycle to facilita...

Read more

From lead to deal: change your mindset

Lack of structure and a lot of creativity. Are these the characteristics that come to mind when asked to describe a great salesperson? Not really righ...

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