Finding the right position

Welcome to the latest ‘mind the gap’ sales blog: a series of short and actionable guides to successfully selling into the financial services sector. Today we will discuss the importance of positioning and how it can help you stand out from your competitors.

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Mind the Gap!

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Who do you think you are?

Welcome to the latest ‘mind the gap’ sales blog: a series of short and actionable guides to successfully selling into the financial services sector. Today we will discuss brand & identity, but let’s first make sure we are all on the same page about the terminology because the language used is often misunderstood.

Brand: Your brand is a combination of a visual identity, tone of voice and behaviour - most visibly expressed through your logo, taglines and images used in communication campaigns.

Recent Posts

Finding the right position

Welcome to the latest ‘mind the gap’ sales blog: a series of short and actionable guides to successfully selling into the financial services sector. T...

Read more

Who do you think you are?

Welcome to the latest ‘mind the gap’ sales blog: a series of short and actionable guides to successfully selling into the financial services sector. T...

Read more

How Sales and Marketing live happily ever after

The sales game has changed and we observed in my previous blog post that successful organizations changed from controlling the sales cycle to facilita...

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From lead to deal: change your mindset

Lack of structure and a lot of creativity. Are these the characteristics that come to mind when asked to describe a great salesperson? Not really righ...

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