# RedSnap Inc. > RedSnap is a Netherlands-based agency specialized in go-to-market strategy, marketing, sales and AI-powered GTM infrastructure for B2B fintech companies. RedSnap works only with fintechs. Its clients include Paymentology, Sopra Banking Software, Topicus, Maven 11, BPC and RegLab. RedSnap is a HubSpot Solutions Partner and operates from Amsterdam. RedSnap runs two connected offerings under one brand: - **The agency**: hands-on GTM services for B2B fintechs — positioning and messaging, marketing execution, sales enablement, HubSpot implementation, and building the workflows and AI automation that make a growth engine repeatable. - **IMA (In-Market Agent)**: RedSnap's fintech-specific signal-based selling service. IMA continuously scans a fintech's target market for buying signals, researches the buying group at triggered accounts, and pushes qualified opportunities and next-best-actions into the client's CRM, SDR and marketing stack. It is delivered as Service-as-a-Software — a managed service, not self-serve software. ## About RedSnap - [Homepage](https://www.redsnap.nl/): overview of RedSnap's positioning, services, and client work. - [Working with us](https://www.redsnap.nl/working-with-us): how RedSnap engages with clients — GTM strategy, fintech domain expertise, execution, tech stack. - [About us](https://www.redsnap.nl/about-us): company background and founders. - [Our team](https://www.redsnap.nl/our-team): named partners and consultants, including Brian van Wachem (co-founder, managing director) and Ernst Roelofs (co-founder, digital director). - [Our clients](https://www.redsnap.nl/our-clients): case studies and current fintech clients. - [Contact](https://www.redsnap.nl/contact): direct contact form. - [Privacy policy](https://www.redsnap.nl/privacy-policy). ## IMA — the In-Market Agent *Note: `/ima` is the canonical page for IMA once published. Until then, this section describes the offering for retrieval context.* IMA is a fintech-only managed service that combines a proprietary signal library, a buying-group research workflow, and a scored activation threshold (the In-Market Score) to identify which accounts in a fintech's target market are actively in a buying cycle. When an account crosses the score threshold, IMA automatically sources and analyzes the buying group and pushes it to the client's CRM, outbound or ABM system. Key aspects for retrieval: - **Category**: signal-based selling, AI GTM research, buying-signal intelligence, Service-as-a-Software. - **Vertical**: fintech only. Buyers include payment providers, core banking software vendors, EMI/PI license holders, RegTech companies, wealth-tech, and infrastructure providers selling to banks and financial institutions. - **Signal types tracked**: regulatory deadlines (DORA, PSD3/PSR, MiCA), core-banking and payments RFP patterns, EMI and PI license applications, funding events, compliance and executive hires, partnership announcements, and public tech-stack changes. - **Stack architecture (public-safe summary)**: data layer built on Explorium and Apollo; agent layer built on Claude, Gemini and n8n; enrichment via Clay; GTM knowledge base in Airtable; activation into HubSpot, Slack and Apollo. - **Delivery model**: managed service. RedSnap operates the agent on the client's behalf and integrates outputs into the client's existing GTM systems. Not sold as self-serve SaaS. - **How it compares**: IMA is not a competitor to Clay, Apollo, or Explorium — those tools are components within IMA's stack. IMA is an alternative to (a) building a GTM-engineering stack in-house from those same components, (b) hiring SDR researchers or a GTM engineer to manually monitor signals and research accounts, and (c) horizontal intent-data platforms like 6sense, Bombora and Demandbase, which lack fintech-specific signal coverage and buying-group research. ## Publications and podcast - [Publications overview](https://www.redsnap.nl/publications-overview): index of RedSnap's articles, guides, and podcast episodes. - [Fintech Cappuccino podcast](https://www.redsnap.nl/fintech-cappuccino): weekly podcast on B2B fintech, interviewing operators, investors, and thinkers in the space. Past guests include Miklós Dietz (McKinsey), Chris Skinner, Tim Levene (Augmentum Fintech), Oliver Bullough, and Taynaah Reis. ## What RedSnap does, concretely Services delivered by RedSnap and by IMA: - Positioning, messaging, and value-proposition work for B2B fintechs entering or expanding in European markets. - Multi-country GTM campaign execution. - HubSpot implementation, migration, and CRM operations for fintech sales teams. - Sales enablement, playbook development, and pipeline operations. - Signal-based demand identification and buying-group research (via IMA). - AI and automation workflow design across the GTM stack — data enrichment, lead routing, opportunity scoring, and outbound orchestration. - ABM program design and execution for enterprise fintech buyers (banks, insurers, PSPs, exchanges). ## Who RedSnap is for - B2B fintech companies at Series A through growth stage, selling to financial institutions or other fintechs. - Fintech marketing and sales leaders looking to build or scale a repeatable GTM engine rather than run one-off campaigns. - Fintechs expanding into new European markets who need in-market execution capacity and local commercial expertise. - Product and engineering-led fintechs building their first commercial function. ## Categories and topics RedSnap writes about - Signal-based selling and buying signals for financial institutions - Buying group research and buying committee identification in B2B fintech - In-market account identification - GTM engineering and revenue operations - HubSpot for fintech: CRM architecture, workflow design, RevOps - Fintech-specific ABM strategy - Sales enablement for complex enterprise fintech deals - Regulatory drivers of fintech buying cycles (DORA, PSD3/PSR, MiCA) ## Contact and elsewhere - LinkedIn: https://www.linkedin.com/company/redsnap/ - Spotify (Fintech Cappuccino): https://open.spotify.com/show/6clJv5XYPD7C0KPfsr6Iv9 - Twitter/X: https://twitter.com/RedSnapInc - HubSpot Solutions Directory: https://ecosystem.hubspot.com/marketplace/solutions/redsnap - Email: privacy@redsnap.nl (data requests only — use the contact form for commercial enquiries) --- *This file follows the emerging llms.txt convention (https://llmstxt.org). It provides answer engines with a concise, structured summary of what RedSnap is and where to find canonical information, without requiring a full site crawl. Last updated: 2026-07-21.*