Who do you think you are?

Welcome to the latest ‘mind the gap’ sales blog: a series of short and actionable guides to successfully selling into the financial services sector. Today we will discuss brand & identity, but let’s first make sure we are all on the same page about the terminology because the language used is often misunderstood.

Brand: Your brand is a combination of a visual identity, tone of voice and behaviour - most visibly expressed through your logo, taglines and images used in communication campaigns.

The future of banking is digital

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Can you buy yourself a place in the future without truly transforming yourself?

If Verizon's experience is anything to go by, apparently not.

Verizon Admits Defeat With $4.6 Billion AOL-Yahoo Writedown - Bloomberg

 

Verizon

 

That got us wondering - does the same apply to banking? After all, it's mostly the truly digital banks that are conquering Europe, while traditional banks still languish behind.


Zopa Receives Banking License, Says it Will Redefine Banking with New Fintech Service

 

Of course, like everything, it's a bit more complicated than that. While there was more to AOL and Yahoo than their mostly dot com era reputation, they weren't truly major acquisitions for Verizon and they came with their own problems.

Right now, some big banks are competing in their own right - look at Barclays for example, who was first on the UK high street to offer its customers open banking and is also doing other interesting things with its banking app.

Barclays lets mobile banking users block gambling and drinking 

What is interesting is that relatively few banks are buying fintechs. Partnering is a much more likely route, something that is born out of the incubators that forward looking banks like Barclays have created.

However for truly market leading banking experiences, neo-banks (and how odd that so many of them are either British or German - something for another post perhaps) are the customer's choice.

All that may change with open banking, which will force more traditional banks to modernise, at least to a degree. However that in itself is another opportunity for forward looking fintechs like Fidor who offers its platform as a service to traditional banks who can't face completely rewriting Cobol era core platforms themselves. 

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RedSnap

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