Who do you think you are?

Welcome to the latest ‘mind the gap’ sales blog: a series of short and actionable guides to successfully selling into the financial services sector. Today we will discuss brand & identity, but let’s first make sure we are all on the same page about the terminology because the language used is often misunderstood.

Brand: Your brand is a combination of a visual identity, tone of voice and behaviour - most visibly expressed through your logo, taglines and images used in communication campaigns.

SnapShots: DanskeBank, Bank of the Future, and AJAX victory

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Welcome back to the SnapShots!

Weekly insights from RedSnap's perspective about what happened in the past week. We share our three key takeaways and update you on the progress at RedSnap. Hope you enjoy our selection this week and happy reading! 

 

Danske Bank and its invisible money platform

Another money-laundering scandal caught our attention this week. Danske Bank, the largest bank in Denmark found out that its Estonian branch and their "invisible IT platform" to get the money flowing in and out, laundered some $234 billion in suspicious transactions between 2007 and 2015. The CEO, Thomas Borgen who has resigned after the scandal mentioned that Danske Bank had failed to live up to its responsibility. We, at RedSnap, finally understand why Danske Bank didn't want to go ahead and generate the actual insights from their customer journeys. #clickfox

 

RedSnap leads "bank of the future" creation

This week, RedSnap is kicking off a new chapter in it's journey. We are leading the creation of to a "bank of the future" for a Dutch bank that is operating internationally. Our role is leading the project strategically, expanding the business model, then building, and launching it. 

 

Victorious begin in Champions League for Ajax

Excitement in the RedSnap team as Ajax claimed their victory against AEK Athens with a 3 - 0 win in Amsterdam. Finally, after about four years, they returned to the Champion's League this Wednesday and dominated the game from start to finish. We are looking forward to the next game and hope to get far in the tournament. 

 

 

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