Why your C-suite is the main driver in (re)building trust

Trust has become the main driver for customer loyalty. It has become a force for good and companies are increasingly investing in cultivating that trust. A company’s communication efforts have to be aligned with its purpose to earn that trust.

Fintechs, fasten your seatbelts: RedSnap Inc. is here!

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Fintech agencies RedSnap and East have joined forces to form RedSnap Inc., a full-service branding, marketing and sales agency powering growth of fintech companies worldwide. The merger has been coordinated and executed by financial specialist Hidde Hartelust. RedSnap Inc. is operational from three offices in Amsterdam and Milan and has strong connections in major fintech hubs across the globe, such as Amsterdam, London, Singapore and Hong Kong.

RedSnap was founded 3,5 years ago by Brian van Wachem, who previously held several positions as a commercial director in both Europe and Asia. Brian was soon joined by (digital) marketing specialist Ernst Roelofs, who had been working for tech companies for years already. East was started by Diederik Heinink, who was previously working with financials and agencies in several parts of the world, was an entrepreneur before and is specialized in marketing and communications strategy, branding and reputation management.

Brian, founder of RedSnap, commented: "We were already following the stormy development of East and saw the agency was complementary to our services. Now, we can finally offer a one-stop shop for fintechs."

"I saw these guys were setting a new standard in supporting fintech growth and knew RedSnap would be the perfect business partner. Together, we can integrate branding, marketing and sales to truly deliver everything that fintech companies need to grow," said Diederik Heinink.

RedSnap Inc. is currently powering growth for: AcceptEasy, Bankifi, Blanco, BPC Banking Technologies, Fidor, Fintonic, Owlin, Randstad, RedCompass, Smart2Pay, Suburbia and Twisto.

ABOUT THE AUTHOR
Diederik Heinink

Co-founder and strategy director of RedSnap Inc.. After starting his agency East in 2018, he merged with RedSnap eight months later to form RedSnap Inc.. Diederik comes up with strategies and creative concepts that build strong brands and profiles in clients’ target markets. He built his fintech expertise with ING. Previously, Diederik was interim manager for several financial services companies and ran own ventures in Hong Kong and the Netherlands. Diederik has a passion for Ajax, so 2019 has been a very good year for him.
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