Who do you think you are?

Welcome to the latest ‘mind the gap’ sales blog: a series of short and actionable guides to successfully selling into the financial services sector. Today we will discuss brand & identity, but let’s first make sure we are all on the same page about the terminology because the language used is often misunderstood.

Brand: Your brand is a combination of a visual identity, tone of voice and behaviour - most visibly expressed through your logo, taglines and images used in communication campaigns.

Fidor partners with Van Lanschot in the Netherlands.

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A FinTech partnership creating the first PSD2-inspired Payment Avenue.

Fidor, the innovative provider of digital banking solutions that helps firms launch and run their own digital banks, today signed a partnership agreement with Van Lanschot (LANS.AS), the leading wealth management firm, founded in 1737 in the Netherlands.

The partnership will enable Van Lanschot to upgrade their payments software and infrastructure using the Fidor digital banking solution.

This partnership comes at a time where banks will soon be facing pressure to comply with the new Payment Services Directive (PSD2). The fidorOS platform is built using open APIs and geared for the future. The integration of fidorOS will provide Van Lanschot`s platform with added benefits such as significant cost efficiencies, added flexibility and fast implementation while reducing risks for Van Lanschot to enter into a major and costly infrastructure change on their back end.

Read the entire article "Fidor partners with Van Lanschot in the Netherlands to create the first PSD2-inspired Payment Avenue" at Yahoo Finance

ABOUT THE AUTHOR
Brian van Wachem

Co-founder and managing director of RedSnap Inc.. Brian has built a proven track record in commercial roles within the global tech and financial services industry. He worked as a board member for a FinTech 50 startup as well as an executive in (at that time) the biggest technology company in the world, both in Europe and Asia. Brian’s specialism is developing and implementing business development strategies within technology scale ups. He is passionate about sports and currently occupied with training for the triathlon.
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