Who do you think you are?

Welcome to the latest ‘mind the gap’ sales blog: a series of short and actionable guides to successfully selling into the financial services sector. Today we will discuss brand & identity, but let’s first make sure we are all on the same page about the terminology because the language used is often misunderstood.

Brand: Your brand is a combination of a visual identity, tone of voice and behaviour - most visibly expressed through your logo, taglines and images used in communication campaigns.

CEO's and Innovation

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Harvard Business School Professor Leonard Schlesinger talks about how CEOs approach innovation, and offers advice for leaders inside large companies on working to support their CEO and advance their innovation agendas.


Steve Blank is an entrepreneur, writer, and teacher who helped kickstart the lean startup movement. He is the author of several books, including “Four Steps to the Epiphany: Successful Strategies for Products that Win.” Blank has taught entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University, Columbia University, NYU and UCSF.

ABOUT THE AUTHOR
Ernst Roelofs

Co-founder and digital director of RedSnap Inc.. During his career, Ernst made the switch from thinking in terms of just digital marketing to “marketing in a digital world”. Ernst is convinced that the best marketers in this digital world are people with a digital-heavy DNA. He has over 15 years experience, among others with Five Degrees. Ernst was a presenter at the prestigious Finovate Europe 2016 conference. Before that, Ernst founded Soyuz Digital, a one-stop, online & social marketing boutique for technology firms.
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